A recent study from Switzerland has revealed that luxury watches demonstrate lower market volatility compared to traditional assets like real estate, stocks, and bonds. The study, which examined various indices tracking the performance of these assets between January 2019 and September 2024, found that luxury watches not only held steady but also offered remarkable returns. Among these, Rolex watches proved to be the most lucrative, showing an impressive return of more than 50% between 2022 and 2024.
The Rise of Vintage Rolex as a Coveted Asset
Paul Altieri, founder and CEO of Bob’s Watches and a renowned Rolex collector, highlighted that vintage Rolex models, particularly the rarest ones, represent an even better investment. He noted that the market for vintage Rolex watches has surged in recent years, partly driven by increased mainstream media attention and endorsements from celebrities such as Mark Zuckerberg and Jay-Z, who have showcased valuable vintage Rolex pieces from their personal collections.
Altieri pointed out that while the most ostentatious Rolex models might not be the best investment, more understated and rare-dial variants are worth considering. These models, which currently remain reasonably priced, are predicted to appreciate significantly in the future. Below are five rare and iconic Rolex dials recommended for serious collectors:
5 Rare and Iconic Rolex Dials
Rolex Submariner “Tiffany Dial”
This 1970s Submariner, distinguished by the iconic Tiffany & Co. logo stamped on the dial, commands around $39,000. The retailer’s branding sets it apart from other Ref. 1680 models.
Rolex Daytona “Big Red”
A more accessible alternative to the coveted “Paul Newman” Daytonas, the “Big Red” Ref. 6263 from the 1970s can be acquired for under six figures. The model’s defining feature is the red “DAYTONA” marking on the dial, which was unique at the time.
Rolex Day-Date “Onyx Dial”
Produced in the late ’80s and early ’90s, this Day-Date model with a solid-black, unmarked dial is highly sought after. The price for the solid gold Ref. 18238 is approximately $42,000.
Rolex Explorer “Steve McQueen”
Despite the lack of evidence that the actor ever wore one, the 1970s Ref. 1655 Explorer II with its distinctive orange hands is often nicknamed the “Steve McQueen.” This model, priced around $25,000, is cherished by enthusiasts.
Rolex GMT-Master “Qurayash Hawk”
Commissioned in the 1970s by the UAE, these GMT-Master Ref. 1675 models feature the country’s coat of arms, the “Qurayash Hawk.” One such piece, gifted to a Royal Navy diver, recently sold for approximately $33,000 at Sotheby’s.
Investment Potential of Rare Rolex Watches
While luxury watches may not replace more traditional investment assets entirely, the data suggests that certain Rolex models, especially rare vintage editions, can offer stability and profitability. As collector interest continues to grow, the value of these iconic pieces is expected to rise, making them a viable option for those looking to diversify their investment portfolios.
