Apple has abandoned its long-rumored plans to integrate cameras into the Apple Watch, according to a recent Bloomberg report. Despite multiple patent filings dating back to 2019—including designs that placed cameras in the Digital Crown or watch straps—the company has reportedly shelved the project.
Earlier speculation suggested Apple would introduce front-facing cameras in both the standard Apple Watch and the Ultra model by 2027, with the latter also featuring a secondary lens near the crown. These cameras were expected to enable Visual Intelligence, an AI-powered feature currently available on iPhone 15 Pro and iPhone 16 models. The technology allows users to scan objects, identify text, or gather environmental data using their device’s camera.
AirPods and Smart Glasses to Fill the Gap
While the Apple Watch won’t gain camera capabilities, Apple is reportedly advancing its work on camera-equipped AirPods, which could offer similar Visual Intelligence functionality. The earbuds might provide real-time environmental data—such as navigation cues or object recognition—without requiring users to pull out their iPhones.
Additionally, Apple is said to be developing smart glasses, slated for a 2026 debut. These could serve as another platform for AI-driven visual assistance, though details remain scarce.
Apple’s Broader AI Strategy Faces Challenges
The decision reflects Apple’s cautious approach to AI hardware. Despite expanding Apple Intelligence—its suite of generative AI tools—the company has delayed key features, including the upgraded Siri showcased at WWDC 2024.
Industry missteps may have influenced Apple’s strategy. Standalone AI devices like the Humane AI Pin and Rabbit R1 have struggled commercially, reinforcing skepticism about wearable AI beyond smartphones. Instead, Apple appears focused on enhancing existing products, with iOS 19 potentially opening AI tools to third-party developers and enabling live translation for AirPods.
OpenAI Bucks the Trend with AI Wearable Venture
In contrast, OpenAI is reportedly developing an AI-powered necklace after acquiring a startup co-founded by Sam Altman and Jony Ive. The $6.5 billion deal signals confidence in dedicated AI wearables, though success is far from guaranteed.
For now, Apple’s pivot underscores a broader industry dilemma: whether AI belongs in specialized devices or integrated ecosystems. With cameras cut from the Apple Watch, the answer—for now—leans toward the latter.
Related topics:
- Apple Watch Series 10 returns to $299 after $100 price cut on Amazon
- Apple Watch with cameras reportedly canceled, but camera-equipped AirPods still on track
- Lack of updates and new models sees Apple Watch sales decline
