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Watches & Wonders 2025: Industry Leaders Spotlight Declining Dress Codes and Rising Horological Diversity

by jingji41

The halls of Geneva’s Palexpo convention center transformed into a bustling hub for watch enthusiasts as Watches & Wonders 2025 brought together collectors, dealers, journalists, and industry insiders. The annual trade show, renowned for its display of Switzerland’s finest timepieces, offered a glimpse into the latest trends in haute horology and personal style.

For the third consecutive year, we stationed ourselves in the aptly named Rolex Square to ask attendees a simple yet revealing question: What watch are you wearing, and why? Their responses—along with insights on standout pieces from the fair—paint a vivid picture of this year’s event.

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Rashawn Smith & Perri Dash: Blending Streetwear with Haute Horology​​

​​Rashawn Smith (Super Niche, WristCheck Podcast)

“I’m wearing a Jaeger-LeCoultre Reverso to complete the look—high-low styling at its best. The rose gold IWC Ingenieur and A. Lange & Söhne Odysseus in Honeygold are my top picks this year.”

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​​Perri Dash (WristCheck Podcast)

“A vintage Patek Philippe Aquanaut Ref. 5065 on a green strap is my choice today. The new IWC Ingenieur in rose gold is a game-changer—it shifts the conversation from pure sportiness to luxury.”

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