NFL legend Tom Brady is parting ways with some of his most prized possessions in a landmark auction hosted by Sotheby’s. Dubbed The GOAT Collection: Watches & Treasures from Tom Brady, the sale will feature five of his most coveted timepieces, alongside game-worn jerseys and memorabilia from his storied career.
Brady, a seven-time Super Bowl champion, has long been recognized for his impeccable taste in luxury watches. Over the years, he has been spotted wearing rare models from Rolex, Audemars Piguet, IWC, and Richard Mille—many of which will now be available to collectors.
“These watches and collectibles capture unforgettable moments from my journey,” Brady said in a statement. “I’m excited to give fans the chance to own and cherish these pieces.”
The Standout Watches in the Auction
IWC Pilot’s Watch Top Gun Edition ‘SFTI’
A standout piece in Brady’s collection, this limited-edition IWC Big Pilot’s Watch gained fame when he wore it while tossing the Lombardi Trophy after his 2021 Super Bowl victory. The 44.5mm ceramic-cased chronograph features a black dial, a green textile strap, and a movement with a 46-hour power reserve. Only 1,500 units were produced.
Rolex Day-Date 40 in Platinum & Meteorite
This ultra-luxurious Rolex boasts a platinum case, diamond-set bezel, and a rare meteorite dial. Powered by Rolex’s Caliber 3255, it offers a 70-hour power reserve. Unlike many of Brady’s other watches, this model forgoes Arabic numerals for a more refined aesthetic.
Richard Mille RM35-03 ‘Baby Nadal’
Known for its avant-garde design, this Richard Mille features a blue-and-white quartz TPT case and an innovative “sports mode” winding system. The “Butterfly Rotor” mechanism adjusts based on the wearer’s activity—a fitting feature for an athlete like Brady.
Audemars Piguet Royal Oak Flying Tourbillon ‘The Roast’
Custom-made for Netflix’s The Roast of Tom Brady, this one-of-a-kind Royal Oak dazzles with a white gold case, baguette-cut diamonds, and a salmon dial spelling out Brady’s name. The VII between “Tom” and “Brady” nods to his seven Super Bowl wins.
Patek Philippe Nautilus 5980R in Rose Gold
A symbol of understated elegance, this rose gold chronograph embodies Patek Philippe’s craftsmanship. Its octagonal case, mono-counter subdial, and self-winding movement make it one of Brady’s most sophisticated pieces.
More Than Just Watches: A Glimpse Into Brady’s Career
Beyond horological treasures, the auction includes jerseys from Brady’s college days at Michigan, his final NFL game-worn uniform, and the wristband he used in Super Bowl LI.
Sotheby’s The GOAT Collection will be auctioned in New York on December 10, with preview exhibitions in Los Angeles, Miami, and Dallas. Collectors and fans alike now have a rare opportunity to own a piece of sports history.
