Fink’s Jewelers, a well-established retailer with ten locations across Tennessee, Virginia, and North Carolina, has become the latest addition to the Rolex Certified Pre-Owned (CPO) program.
The first Fink’s store to feature Rolex CPO watches will be the SouthPark Mall location in Charlotte, North Carolina. Unlike brand-new Rolex timepieces, certified pre-owned watches from Rolex can be sold online, offering customers greater flexibility.
Matthew Fink, president and fourth-generation owner of the East Coast business, expressed enthusiasm for the new partnership. “Since 1964, Fink’s has been an Official Rolex Jeweler, and we are excited to become a partner in the Rolex Certified Pre-Owned program,” he stated. “Guests will continue to enjoy the same quality experience of Fink’s Jewelers while gaining access to additional timepiece options.”
The Rolex Certified Pre-Owned program, launched at the end of 2022, has seen rapid growth. According to data from Morgan Stanley and WatchCharts, the network of official CPO partners expanded from just 25 at the beginning of 2023 to 107 by the end of the year. The majority of these partners are located in Europe and the United States, with a total of 214 individual stores participating as of April.
Through the program, official jewelers are authorized to trade in Rolex watches that are at least two years old and meet stringent quality standards set by the manufacturer. Each timepiece undergoes authentication, servicing, and restoration before receiving a new two-year warranty along with official Rolex CPO tags and documentation.
Looking ahead, Fink’s Jewelers plans to introduce Rolex CPO watches at a second location in Raleigh, North Carolina, by summer.
Highlighting the brand’s commitment to quality and customer service, Matthew Fink added, “Visit our stores and experience the Fink’s Difference as you shop for your Rolex timepiece. Our knowledgeable team is prepared to help you find a Rolex Certified Pre-Owned watch that matches your lifestyle.”
Fink’s Jewelers continues to uphold its legacy of excellence, now offering customers access to a prestigious selection of certified pre-owned Rolex watches.
