After months of speculation and rumors, Rolex has officially unveiled its 2025 lineup at Watches & Wonders, featuring everything from a brand-new integrated-bracelet sports watch to refreshed classics. Highlights include the debut of the Land-Dweller, anniversary editions of the GMT-Master II, and vibrant new dial options across the collection.
The Land-Dweller: Rolex’s New Integrated-Bracelet Sports Watch
The standout release of the year is the Rolex Oyster Perpetual Land-Dweller, a bold new addition featuring a distinctive fluted bezel and a honeycomb-pattern dial inspired by the 2021 Datejust. Available in 40mm or 36mm, the watch comes in white Rolesor (Oystersteel and white gold), Everose gold, and platinum, with an ice-blue dial exclusive to the platinum model.
Powering the Land-Dweller is the Calibre 7135, an evolution of the 7140 movement found in the 1908. It boasts a 36,000 vph high-beat frequency, a 66-hour power reserve, and an exhibition caseback showcasing Côtes de Genève finishing.
Pricing starts at £13,050 for the white Rolesor, £40,300 for Everose gold, and £54,600 for platinum. Diamond bezel options add approximately £50,000, while the 36mm version is slightly more affordable.
GMT-Master II Celebrates 70 Years with Luxe Editions
Marking the 70th anniversary of the GMT-Master, Rolex introduced two striking new models. The GMT-Master II Sprite returns in white gold with a green ceramic dial, staying true to its “Destro” (left-handed) crown placement at 9 o’clock. Powered by the Calibre 3285, this 40mm watch maintains its sporty roots while embracing a more luxurious aesthetic.
For those seeking something bolder, the GMT-Master II Iron Tiger features a dial crafted from tiger iron stone, blending red jasper and hematite for a dramatic, avant-garde look—though thankfully less extreme than previous gemstone-heavy releases like the Leopard Daytona.
Oyster Perpetual Expands with Pastel Dials
With the discontinuation of the Celebration dial, Rolex has introduced a fresh lineup of pastel-colored Oyster Perpetual models:
- Lavender (28mm)
- Beige (36mm)
- Pistachio (41mm)
Interestingly, each color is exclusive to a specific case size, potentially encouraging collectors to acquire multiple pieces. Movements vary between the Calibre 2232 (28mm and 36mm) and Calibre 3230 (41mm).
Daytona Dares with Turquoise and Gold
Breaking tradition, the yellow gold Cosmograph Daytona debuts with a lacquered turquoise dial, contrasting boldly against its black subdials. Priced at £31,750, this unexpected pairing of warm gold and cool blue proves surprisingly harmonious.
Sky-Dweller and Datejust Embrace Signature Rolex Aesthetics
The Sky-Dweller returns with a new green dial in yellow gold, reinforcing Rolex’s heritage colors. Meanwhile, the Datejust 31 dazzles with a red ombré dial, diamond indexes, and a matching diamond bezel, channeling Hollywood glamour. Powered by the Calibre 2236, this 31mm model is designed as a statement piece.
1908 Upgraded with New Settimo Bracelet
The 1908 dress watch now offers a yellow gold Settimo bracelet, a lightweight 7-link design that blends elegance with versatility. This update provides a refined alternative to leather straps without venturing into sportier Oyster or Jubilee territory.
Conclusion
Rolex’s 2025 releases balance innovation with tradition, from the groundbreaking Land-Dweller to anniversary tributes and playful color experiments. Collectors will debate favorites, but one thing is clear: Rolex continues to dominate the luxury watch conversation.
