Rolex has once again stunned the watchmaking world with its latest innovations at Watches and Wonders 2025. Following cryptic teasers on social media and a surprise appearance by tennis legend Roger Federer, the Swiss luxury brand has introduced a bold new collection, headlined by the revolutionary Land-Dweller.
The Land-Dweller: A Milestone in Watchmaking
The Land-Dweller marks Rolex’s most significant launch of the year, debuting with an unprecedented 32 patents—18 for the watch and 16 for its movement. This luxury sports-chic timepiece introduces the Calibre 7135, equipped with the brand’s first Dynapulse escapement, a dual-impulse mechanism representing decades of research.
Available in 36mm and 40mm sizes, the Land-Dweller comes in multiple configurations:
- White Rolesor (CHF 13,300–14,200)
- Everose gold (CHF 40,100–43,900; diamond-set versions up to CHF 98,400)
- Platinum (CHF 56,400–60,600; diamond-set versions up to CHF 111,500)
A Showcase of Bracelet Innovation
Rolex also highlighted its mastery of bracelet design, introducing the Settimo bracelet—an exclusive seven-piece link design for the Perpetual 1908 collection. Crafted entirely in polished yellow gold, it features a patented attachment system and the refined Crownclasp, reinforcing Rolex’s commitment to elegance and technical precision.
Vibrant Colors and Materials
This year’s collection embraces bold aesthetics:
- Oyster Perpetual debuts soft lavender, beige, and pistachio matte lacquer dials.
- The GMT-Master II “Sprite” now features a white gold case and a matching green Cerachrom dial.
- The Daytona dazzles with a turquoise lacquer dial in yellow gold, while the GMT-Master II showcases a rare Tiger Iron dial in Everose gold.
Conclusion
From the groundbreaking Land-Dweller to the artistic dial innovations, Rolex continues to push boundaries in horology. Each release underscores the brand’s relentless pursuit of excellence—blending tradition with cutting-edge technology.
For collectors and enthusiasts, Watches and Wonders 2025 proves that Rolex remains unmatched in creativity and craftsmanship.
