As the 93rd edition of the 24 Hours of Le Mans approaches this weekend, Rolex has debuted “Don’t Blink,” a nine-minute documentary on its YouTube channel, chronicling the storied career of Danish racing icon Tom Kristensen. Known as “Mr. Le Mans,” Kristensen holds the record for most wins at the legendary endurance race (nine total, including six consecutive victories), along with six triumphs at the 12 Hours of Sebring and the 2013 FIA World Endurance Championship title. A Rolex Testimonee since 2010, Kristensen shares his journey in the brand’s latest film.
From Karting to Le Mans Dominance
The documentary traces Kristensen’s rise from karting to becoming one of motorsport’s most decorated endurance drivers. He offers rare insights into the mental and physical demands of competing in a grueling 24-hour race, emphasizing the razor-sharp focus required to succeed at the highest level. The film also revisits a career-threatening crash that nearly ended his time behind the wheel—and his defiant return to Le Mans despite calls to retire.
A Rolex Film Without the Watch?
True to Rolex’s polished style, “Don’t Blink” blends archival race footage with cinematic storytelling, reinforcing the brand’s deep ties to endurance racing. Yet, in a surprising twist, the documentary avoids overt product placement—Kristensen’s wristwatch, likely a Rolex Daytona, is never highlighted. The omission raises an intriguing question: Does Rolex even need to showcase the watch when its association with victory speaks for itself?
For motorsport enthusiasts, the film serves as both a tribute to Kristensen’s legacy and a compelling preview of this weekend’s Le Mans spectacle.
