London Jewelers has officially launched its latest Rolex offering with the grand opening of a new space at the Americana Manhasset on Thursday, May 1. The 2,179-square-foot location at 2046 Northern Blvd. introduces a sophisticated and inviting environment for showcasing Rolex’s iconic timepieces, further elevating the luxury experience at the renowned shopping destination.
Mark Udell, CEO of London Jewelers, emphasized the synergy between the esteemed Swiss watchmaker and the luxury retail space: “Rolex’s unparalleled expertise in fine timepieces, combined with our deep roots in the Americana Manhasset landscape, makes this a perfect partnership for expanding the reach of our brands,” Udell said.
The new boutique adds Rolex to the already impressive lineup of luxury brands featured at London Jewelers, which includes Cartier, Patek Philippe, David Yurman, and Tudor. The partnership marks a continued evolution of the flagship store, which has become a premier destination for fine jewelry and watches in Long Island and New Jersey.
Candy Udell, president of London Jewelers, expressed pride in the enduring relationship with Rolex, saying, “After over 50 years as an Official Rolex Jeweler, we are honored to take this next step in our partnership. Our fourth-generation family members—Scott, Randi, and Zach—are thrilled to build on the foundation we’ve established with Rolex for the future.”
Founded in Glen Cove in 1926, London Jewelers continues to be a leader in luxury retail, serving as a trusted name for high-end jewelry and watches across the region.