Apple has officially launched the new 2025 Pride Edition Sport Band for the Apple Watch in physical retail stores across the United States and select international markets.
Unveiled last week as part of Apple’s broader 2025 Pride Collection, the new band features a vibrant rainbow design with stripes that vary in shape and size—ensuring that no two bands are exactly alike. The band is now available in Apple Store locations, following its earlier release on Apple’s website. It comes in three size options: 40mm, 42mm, and 46mm. In the U.S., it is priced at $49.
The Pride Collection also includes the newly introduced Pride Harmony watch face and matching wallpapers for iPhone and iPad. These features are compatible with Apple’s latest software updates: watchOS 11.5, iOS 18.5, and iPadOS 18.5, all of which were released two days ago.
The Pride Harmony watch face features dynamic rainbow stripes that shift to form large numerals as the user raises their wrist to view the time. Meanwhile, the corresponding wallpapers on iPhone and iPad respond to user interactions—subtly shifting colors and positions when devices are moved, locked, or unlocked.
Apple says the Pride Collection is a tribute to the “strength and beauty” of LGBTQ+ communities worldwide. The company also reaffirmed its continued financial support for organizations that serve and advocate for LGBTQ+ individuals.
