Omega, the iconic Swiss watchmaker celebrated for its precision engineering and luxury timepieces, has launched a visually compelling digital out-of-home (D/OoH) campaign across Dubai in early May. This latest initiative is executed in collaboration with the Rivoli Group, the exclusive regional distributor of Omega.
The campaign spotlights the renowned Speedmaster Moonwatch Co-Axial Master Chronometer, a model synonymous with Omega’s legacy in space exploration and technical mastery. Spanning a combination of digital screens, uni-poles, and large-format hoardings strategically placed throughout the city, the rollout commands attention with its sophisticated design and bold presence.
A signature feature of the billboard is a high-definition visual divided into three focal segments: a full display of the Speedmaster Moonwatch on the left, a detailed macro shot revealing the watch’s intricate internal mechanics at the center, and Omega’s branding and messaging on the right. The clean and refined composition employs metallic hues, reflecting the brand’s hallmark precision engineering and mechanical excellence.
Central to the campaign is the emphasis on “Precision,” prominently displayed in English, while supplementary product details and branding are presented bilingually in English and Arabic. This thoughtful linguistic approach ensures accessibility and resonance with Dubai’s diverse and bilingual audience.
This campaign builds on Omega’s previous successful out-of-home presence in February 2025, which highlighted the Seamaster Diver 300M. It reinforces Omega’s status as a pioneer in horological innovation and luxury marketing — a brand famously known as the first watch on the moon and the official timekeeper of the Olympic Games.
The Rivoli Group’s partnership further cements Omega’s reach in the Middle East, delivering Swiss elegance to discerning consumers across the Gulf.
