Geneva – Rolex has unveiled its latest timepieces at Watches and Wonders 2025, with the Oyster Perpetual Land-Dweller emerging as the standout release. However, the brand also introduced subtle yet striking updates across its lineup, including a pistachio-green Oyster Perpetual 41, refreshed GMT-Master II models, and a turquoise “Tiffany” dial Daytona.
This year’s offerings appear more refined compared to previous blockbuster launches like the 18K yellow gold Deepsea (2024) or the $98,000 white gold Cosmograph Daytona. Instead, Rolex has focused on technical innovation and elegant dial variations, catering to both collectors and enthusiasts.
Key Releases from Rolex 2025
Oyster Perpetual Land-Dweller
The Land-Dweller marks Rolex’s first integrated bracelet design since the Oysterquartz, blending classic aesthetics with cutting-edge mechanics. Powered by the Calibre 7135 movement, it boasts a 66-hour power reserve and a 5Hz frequency (36,000 bph), thanks to a silicon Dynapulse escapement. Key enhancements include:
- Ceramic balance staff for durability
- Paraflex shock absorbers
- Brass balance wheel for precision
Available in 40mm and 36mm sizes, the Land-Dweller comes in White Rolesor, Everose gold, and 950 platinum, with optional gem-set bezels.
GMT-Master II in White Gold with Ceramic Dial
A new left-handed GMT-Master II in 18K white gold features a green Cerachrom ceramic dial, matching its two-tone bezel. The material ensures scratch resistance and vivid, fade-resistant colors—critical for a high-value luxury watch.
Like all modern Rolex models, it carries Superlative Chronometer certification, guaranteeing -2/+2 seconds per day accuracy.
Oyster Perpetual 41 with Pistachio Dial
A fresh pistachio-green dial option adds a playful yet sophisticated touch to the Oyster Perpetual 41, appealing to those seeking understated elegance.
Daytona with Tiffany Blue Dial
The Cosmograph Daytona receives a trendy turquoise dial, reminiscent of the coveted ”Tiffany” collaboration, likely to drive strong secondary market demand.
A More Selective Approach
While Rolex has previously dominated with bold, high-profile releases, this year’s lineup suggests a shift toward refinement over extravagance. Collectors can expect enhanced mechanics and tasteful design updates rather than radical overhauls.
For full specifications and pricing, visit our dedicated Rolex Watches and Wonders 2025 coverage.
