While many watch brands rush to capitalize on motorsport hype with gimmicky designs, the new Seiko 5 Sports Supercars Limited Edition (ref. SRPL54K) stands out as a rare exception. Priced at AUD$695 and limited to 2,025 pieces, this collaboration between Seiko and Australia’s Supercars Championship has earned praise from enthusiasts for its thoughtful design and solid specifications.
A Tribute to the Racetrack
The watch draws inspiration from the track, featuring a textured dial reminiscent of asphalt and grid-pattern bezel markers. A standout detail is the LumiBrite marker at 12 o’clock, ensuring visibility in low-light conditions. Powering the watch is Seiko’s Calibre 4R36 automatic movement, offering a 41-hour power reserve—a key feature that elevates it above typical fashion-focused collaborations.
Built for Daily Wear
With a 42.5mm case diameter and 13.4mm thickness, the watch strikes a balance between presence and wearability. Its 100-meter water resistance adds practicality, making it suitable for everyday use. The attention to detail extends to the packaging, which includes a track-shaped box modeled after Mount Panorama Circuit, complete with a miniature replica of the pit lane watch tower.
A Partnership Rooted in Authenticity
Seiko’s collaboration with Supercars (formerly V8 Supercars) dates back to 2014, and this release continues the tradition of honoring motorsport heritage.
“We are incredibly proud of our long-standing partnership with Supercars,” said Daniel Findlay, Seiko Australia’s Marketing Manager. “This Limited Edition watch reflects our shared passion for performance and precision, offering fans a true piece of racing memorabilia.”
Available now on seikowatches.com, the Seiko 5 Sports Supercars Limited Edition proves that a motorsport-themed watch can be both stylish and mechanically impressive—without compromising on substance.