Black Friday has transformed from a single day of discounts into a sprawling sales season that stretches from November well into December. What was once a clear-cut shopping event has become an ongoing retail spectacle—raising the question: do the deals ever truly end?
As a wearables expert, I’ve sifted through the noise to spotlight standout discounts on fitness trackers, smartwatches, and health tech. Here are the most compelling offers worth considering this year.
Oura Ring Gen 3: A Steal for Sleep and Recovery Tracking
Amazon has undercut Oura’s own Black Friday pricing, dropping the Gen 3 Horizon model to just $230. While the newer Oura Ring 4 boasts slight accuracy improvements, Gen 3 retains nearly all its premium features—including retrospective software upgrades. For budget-conscious buyers, this is an exceptional deal.
Garmin Epix Pro: A Fenix Alternative at Half the Cost
UK shoppers are the clear winners here, with Garmin slashing the Epix Pro’s price to £399—a staggering £340 discount. The watch mirrors the Fenix series’ advanced health metrics, sports tracking, and built-in flashlight but at a fraction of the cost. US buyers face steeper pricing, though the standard Epix (Gen 2) is available for $499, offering AMOLED brilliance without Fenix 8’s premium.
Whoop 4.0: Subscription Savings for Fitness Enthusiasts
Whoop’s screen-free design isn’t for everyone, but its granular health insights remain unmatched. The US discount cuts annual membership costs to $16/month. UK buyers face a convoluted promotion, but the best window is November 28–December 3, with a year’s subscription at £199.
Apple Watch SE 2: Budget-Friendly iOS Essential
At $149, the SE 2 delivers core Apple Watch functionality—heart rate monitoring, crash detection, and iOS integration—for less than half the price of newer models. A no-brainer for first-time buyers or those seeking a backup device.
Fitbit & Pixel Watch 2: Simplicity Meets Smart Features
Fitbit Inspire 3: $69.95 (US) – A sleek, no-frills fitness band with robust tracking.
Pixel Watch 2: $159 (US) – Google’s flagship smartwatch packs Fitbit’s health tools and Wear OS apps, though battery life remains a trade-off.
Final Thoughts: Patience Pays Off
While Black Friday’s marathon of discounts can overwhelm, strategic shopping yields real savings. For wearables, the Oura Ring, Garmin Epix Pro, and Apple Watch SE stand out as this year’s top value picks—proving that even in a sea of promotions, standout deals still exist.
