UK customers can finally purchase the highly sought-after MoonSwatch online, eliminating the need to visit physical Swatch stores or rely on international connections. The move follows the brand’s decision to offer online sales in the US and China earlier this year.
The MoonSwatch collection, a collaboration between Swatch and Omega, has gained a cult following since its launch. The affordable timepieces feature playful Bioceramic cases and vibrant dials inspired by space exploration. While the watches maintain their quartz movement and lightweight plastic construction, their design pays homage to Omega’s iconic Speedmaster Moonwatch.
Four of the most popular models are now available for online purchase:
- Mission to Earth (green)
- Mission to the Sun (yellow)
- Mission to Mars (red)
- Mission to the Moon (grey)
In addition to the space-themed collection, Swatch has also made three models from its Swatch x Blancpain Scuba Fifty Fathoms line available online. These colourful dive watches, inspired by Blancpain’s legendary Fifty Fathoms, include: Atlantic Ocean (blue); Pacific Ocean (yellow); Indian Ocean (mint green).
The expansion of online sales is expected to make these popular timepieces more accessible to enthusiasts who previously faced limited availability. With just a few clicks, customers can now secure their preferred models and await delivery, marking a significant shift in Swatch’s retail strategy.
