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H. Moser & Cie. Shifts from Satire to Innovation with New Alpine Racing Watches

by jingji41

In 2019, Swiss watchmaker H. Moser & Cie. made waves with its Swiss Alp Watch—a mechanical timepiece designed to mimic an Apple Watch. The piece was both a playful jab at smartwatches and a statement on traditional watchmaking’s enduring value. Now, the brand has taken a bold step forward, transitioning from satire to serious innovation with its latest release: the ​Streamliner Alpine Mechanics Edition​​, a fully connected hybrid smartwatch developed in collaboration with Alpine Motorsports.

The partnership, established in 2024, aimed to create purpose-built watches for Alpine’s Formula 1 and Endurance racing teams. The result is a duo of high-performance timepieces: the ​​Streamliner Alpine Drivers Edition​​, a mechanical chronograph for racers, and the ​​Streamliner Alpine Mechanics Edition​​, a digital smartwatch tailored for pit crews and engineers.

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Streamliner Alpine Drivers Edition: Precision for the Track

Designed for Alpine’s drivers, including Pierre Gasly and Franco Colapinto, the ​​Streamliner Alpine Drivers Edition​​ is a skeletonized flyback chronograph powered by the ​​AgenGraphe​​ movement, developed with Agenhor. Stripping away traditional sub-dials, it features a central display for minutes and seconds, optimized for quick readability during races.

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The 42.3 mm case, crafted from ​​blue PVD steel​​, incorporates motorsport-inspired details: V-shaped bridges resembling F1 suspension, a central bridge shaped like a helmet, and a rotor mimicking an Alpine wheel rim. The design balances performance with Moser’s signature minimalist elegance.

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Streamliner Alpine Mechanics Edition: A Smartwatch Built for Racing

The true standout, however, is the ​​Streamliner Alpine Mechanics Edition​​—a fully connected hybrid smartwatch developed with input from Alpine’s engineers. Built on a platform by ​​Sequent​​, it connects via ​​Bluetooth Low Energy 5.3​​ and features a discreet black screen that displays race-critical data. Key functions include:

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  • ​Race Mode​​: Activated by a Sync button, it provides team alerts, countdowns to race starts, and F1 calendar updates.
  • ​GMT with country selector​​: Essential for international race logistics.
  • ​​Split-seconds chronograph & perpetual calendar​​: For precise timing and scheduling.

The battery lasts ​​up to a year​​ in time-only mode or ​​six Grand Prix weekends​​ with full connectivity—eliminating daily charging hassles. Despite its tech-forward features, Moser retained its classic aesthetic with a ​​Funky Blue fumé dial​​, blending digital utility with luxury watchmaking.

Limited Availability and Pricing

The two watches are sold as a ​​collector’s set​​, limited to ​​200 units​​, priced at ​​$70,000 (approx. £52,000)​​. The ​​Mechanics Edition​​ will also be available separately for owners of Moser’s previous Alpine-themed tourbillons, with only ​​500 pieces​​ produced.

Moser describes this launch as ​​“an opening chapter”​​, signaling a potential expansion into tech-integrated watchmaking. While broader availability remains unconfirmed, the collaboration proves that traditional watchmakers can innovate without sacrificing craftsmanship.

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