Apple’s wearable division has seen a slowdown, with sales declining for the second consecutive year. Recent reports indicate that Xiaomi has overtaken Apple as the world’s top wearable brand. However, the tech giant is preparing to refresh its Apple Watch lineup later this year. Here’s what to expect.
Apple Watch SE 3: A Modest Upgrade
The Apple Watch SE 2, released nearly three years ago, featured a larger display and the S8 SiP chip. Its successor, likely debuting this September, is expected to retain the aluminum casing—contrary to earlier rumors of a switch to rigid plastic.
While no major design changes have been leaked, Apple may adjust case sizes to match the current 42mm and 46mm options or reduce bezels for a slightly larger screen. The new model will likely receive an upgraded SiP chip, aligning it with the upcoming Apple Watch Series 11.
Pricing is expected to remain steady at $249, though global tariff uncertainties could lead to a minor increase.
Apple Watch Series 11: Software Takes Center Stage
Despite marking the 10th anniversary of the Apple Watch’s announcement in 2024, Apple did not release a special edition. The same may hold true for the 2025 release anniversary.
The Series 11 is anticipated to focus on software enhancements rather than major hardware changes. A new AI-powered health coach will analyze data from the watch and other sources to provide personalized wellness guidance. Additionally, watchOS 12 is expected to adopt design elements from visionOS.
Pricing is likely to start at $399, with potential adjustments due to tariffs.
Apple Watch Ultra 3: Connectivity and Health Upgrades
Last year, Apple introduced only a new color for the Ultra 2. This year, the Ultra 3 could bring significant upgrades, including 5G connectivity and high blood pressure detection—similar to existing temperature and sleep apnea tracking, offering trend-based alerts rather than real-time readings.
Another rumored feature is independent satellite messaging, enhancing the watch’s appeal for outdoor enthusiasts.
Pricing is expected to remain at $799, though global economic factors could influence final costs.
Will You Upgrade?
With new models on the horizon, Apple aims to reinvigorate its wearable lineup. Are you waiting for the latest release, or have you already made a purchase? Share your thoughts in the comments.
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