In a move that stunned industry insiders, Bulgari and avant-garde watchmaker MB&F have launched an audacious new timepiece: the Bulgari x MB&F Serpenti, a men’s reinterpretation of the iconic serpent-inspired design. The announcement came as a surprise during a private presentation at Bulgari’s Fifth Avenue boutique, where journalists gasped as Fabrizio Buonamassa Stigliani, the brand’s product creation executive director, revealed the avant-garde creation.
A Long-Awaited Concept Realized
The idea of a men’s Serpenti has been a topic of speculation for years. During LVMH Watch Week in 2022, former Bulgari Watches Managing Director Antoine Pin hinted at the possibility, acknowledging that a bold, gender-fluid design could resonate with trendsetters like Timothée Chalamet or Dwyane Wade, both known for pushing fashion boundaries. However, few anticipated that the vision would materialize as a high-concept collaboration with MB&F—a brand synonymous with radical horological experimentation.
A Meeting of Creative Minds
The collaboration marks the second partnership between Bulgari and MB&F, following the 2021 LM FlyingT Allegra. Buonamassa Stigliani, the mastermind behind Bulgari’s record-breaking Octo Finissimo, and MB&F founder Max Büsser share a passion for automotive design—a synergy evident in the watch’s details. The stepped sapphire crystal mimics car rear-window flaps, while the crowns resemble alloy wheels, blending horology with automotive inspiration.
Not for the Faint of Heart
This is not the understated men’s Serpenti some may have envisioned—it’s a bold, unapologetic statement for collectors who crave exclusivity and avant-garde design. As Buonamassa Stigliani put it: “When I saw men wearing Serpenti watches years ago, I knew we had to create something that didn’t yet exist.”
For the select few who acquire one, the Bulgari x MB&F Serpenti won’t just tell time—it will command attention.
