Apple has officially unveiled its 2025 Pride Edition Apple Watch Sport Band, accompanied by a new watch face for Apple Watch and animated wallpapers for iPhone and iPad. The release reaffirms the company’s long-standing support for the LGBTQ+ community with vibrant, personalized designs.
The Pride Edition Sport Band is available to order today via Apple’s website and Apple Store app, with in-store availability set for next week. Matching digital designs—including the new “Pride Harmony” watch face and wallpapers—will be released in an upcoming software update with watchOS 11.5, iOS 18.5, and iPadOS 18.5.
According to Apple, each Pride Edition Sport Band features a “tapestry of rainbow stripes that vary in shape and size,” crafted from individual, hand-assembled pieces of colored material. These are compression-molded together to create subtle, one-of-a-kind variations, ensuring that no two bands are alike. The design serves as a visual tribute to the individuality and diversity of the LGBTQ+ community.
The newly introduced Pride Harmony watch face continues this theme of personalization. It showcases bold rainbow stripes that shift dynamically across the screen, forming large hour numerals as the user raises their wrist. Meanwhile, the complementary wallpapers for iPhone and iPad incorporate interactive color shifts that respond to device movement, locking, or unlocking.
The Pride Edition Sport Band is priced at ₹4,500 and is available in three case sizes—40mm, 42mm, and 46mm—with two strap length options: S/M and M/L. Customers can access the matching Pride Harmony watch face through the Apple Watch app, Apple Store app, or directly on Apple’s website.
The launch continues Apple’s annual tradition of releasing Pride-themed products in support of inclusion and representation across its global user base.
