Contrary to rumors of declining prices, Rolex watches continue to captivate collectors and enthusiasts worldwide. The 2025 release of the Oyster Perpetual series introduced a vibrant new color palette, with the standout being the “Pistachio Green” 41mm model, which recently sold for almost three times its original retail price.
Originally priced at HK$54,000 (approximately $6,650), the Pistachio Green Oyster Perpetual 41mm fetched a remarkable HK$163,020 (around $20,900 after buyer’s commission) during a heated auction on the luxury watch platform Loupe This. This extraordinary sale underscores the enduring demand for Rolex timepieces, particularly unique and limited-edition variants.
The 2025 Oyster Perpetual lineup boasts an array of fresh colors beyond pistachio green, including lavender, apricot, candy pink, pure black, night sky blue, silver, and lake blue. These new shades are available in several sizes, ranging from 28mm to 41mm, with prices starting at $47,100 for the smallest model and $54,000 for the 41mm edition, making them among the more accessible Rolex offerings.
This accessibility has fueled the Oyster Perpetual’s rise as a coveted entry point into Rolex collecting. The recent auction result for the 41mm Pistachio Green edition suggests the series holds strong investment potential, prompting many to reconsider their plans to acquire a new Rolex watch.
2025 Rolex Oyster Perpetual Official Price Guide:
28mm: $47,100
31mm: $48,000
34mm: $48,900
36mm: $51,400
41mm: $54,000
As Rolex continues to blend tradition with contemporary flair, models like the Pistachio Green Oyster Perpetual highlight the brand’s ability to generate excitement and robust market demand, even amid fluctuating market trends.
