Apple has launched its 2025 Pride Collection, continuing its annual tradition of celebrating LGBTQ+ equality with specially designed Apple Watch bands, watch faces, and wallpapers. The new lineup, announced Monday, showcases a vibrant aesthetic centered around shifting rainbow stripes that adapt to user interaction.
This year’s collection introduces a contemporary design where wallpapers dynamically change as users move or unlock their devices. The Pride Harmony watch face features bold, animated stripes that flow beneath analog hands while prominently displaying hour numerals.
Handcrafted Bands Celebrate Individuality
The standout piece of the collection is the Pride Edition Sport Band, meticulously assembled by hand using compression-molded strips. Each band is unique, reflecting the diversity of the LGBTQ+ community. Apple emphasized that no two bands are identical, symbolizing personal identity and inclusion.
Proceeds from the band’s sales will support LGBTQ+ organizations, continuing Apple’s long-standing commitment to advocacy. The company has consistently backed initiatives promoting equality and inclusion.
Availability and Pricing
The Pride Edition Sport Band is now available for order on Apple’s website and the Apple Store app, priced at $49. In-store availability begins next week, with options for 40mm, 42mm, and 46mm case sizes in both S/M and M/L strap lengths.
Meanwhile, the Pride Harmony watch face and matching iPhone and iPad wallpapers will debut in an upcoming software update, expected with watchOS 11.5, iPadOS 18.5, and iOS 18.5.
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