Ahead of potential tariffs announced by former President Donald Trump in early April, pre-owned watch sales skyrocketed, with trading platform Subdial reporting a staggering 160% increase in transactions—far exceeding the typical 112% monthly payday spike. The U.S. and U.K. markets drove much of this surge, according to Subdial founder Christy Davis.
Swiss Watch Exports Also Spike Ahead of Tariff Threat
The rush wasn’t limited to the secondary market. Swiss watch exports surged in April, with 1.3 million timepieces—worth $3 billion—shipped globally, marking an 18% year-over-year increase. The U.S. saw the most dramatic jump, with exports soaring 149%. Analysts, including Jean-Philippe Bertschy of Vontobel, attribute the spike to pre-tariff stockpiling rather than organic demand growth, as exports to other regions fell by 6.4%.
Rolex and Patek Philippe Prices Rebound After Pandemic Slump
The secondary market’s rebound follows a post-pandemic price correction, with pre-owned Rolex and Patek Philippe watches hitting a three-year low earlier in 2024. However, Bloomberg’s Subdial Watch Index has since climbed 5.3%, nearing October 2023 levels. The index also highlights rising demand for gold Rolexes, with several models making significant gains.
Uncertainty Looms Over Future Market Trends
As the watch industry braces for potential new tariffs, collectors and investors remain vigilant. Whether the secondary market will sustain its momentum or face further volatility remains unclear—but for now, enthusiasts are keeping a close eye on every tick.
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