Geneva – Rolex has introduced its latest timepiece, the Land-Dweller, at Watches & Wonders 2025. The watch revives the design language of the discontinued Oysterquartz but swaps its quartz movement for an all-new automatic caliber. Available in two sizes and multiple materials, the Land-Dweller aims to compete with luxury sports watches like the Royal Oak and Nautilus.
Design & Materials
The Land-Dweller comes in 36mm and 40mm case sizes, with the larger variant offering a more pronounced wrist presence thanks to its broad lugs and integrated bracelet. The design features a fluted bezel, reminiscent of the Sky-Dweller, which inspired the collection’s name. Three material options are available:
- White Rolesor (steel and white gold)
- Everose gold
- Platinum
The Jubilee-style bracelet has been reimagined with flattened links, blending brushed and polished finishes for a sporty yet refined aesthetic. The Rolesor version is the lightest, while the platinum model carries noticeable heft due to its density.
Dial & Movement
The white opaline dial is offered on the Rolesor and Everose models, while the platinum edition features a sky blue dial—a signature for Rolex’s platinum watches. A new honeycomb motif, with horizontally stretched hexagons, adds texture, drawing subtle inspiration from vintage Datejust dials.
Inside, the Caliber 7135 powers the watch, boasting a 66-hour power reserve and a 5Hz Dynapulse escapement. Rolex claims the movement incorporates seven new patents, reducing energy consumption through an innovative rolling interaction between components.
Pricing & Market Position
Prices vary significantly by material and size:
36mm: Rolesor (£12,250), Everose (£36,900), Platinum (£50,800)
40mm: Rolesor (£13,050), Everose (£40,300), Platinum (£54,600)
Optional diamond-set bezels further elevate the cost. While the original Oysterquartz was an entry-level model, the Land-Dweller positions itself as a luxury sports watch, competing with high-end offerings from Audemars Piguet and Patek Philippe.
Early Reception
Initial reactions are mixed. The honeycomb dial, though unique, follows a well-trodden path set by competitors like the Royal Oak and PRX. Some critics argue that had Rolex launched this design earlier, it might have been groundbreaking—but in 2025, it feels like a safe, albeit polished, addition to the category.
Conclusion
Only time will tell if the Land-Dweller becomes a modern classic or remains overshadowed by its predecessors. For now, it stands as Rolex’s boldest attempt yet to reclaim its place in the integrated bracelet watch segment.
