While 2024 was a successful year for Apple’s smartphone business, its smartwatch segment faced significant challenges. According to a new report from Counterpoint Research, global Apple Watch shipments dropped by nineteen percent compared to the previous year. The decline was observed in nearly all major markets, with India being the only exception.
Key Markets Experience Steep Declines
North America, historically Apple’s strongest region for smartwatch sales, saw a notable downturn in demand. The fourth quarter of 2024 marked the fifth straight quarter of declining shipments, signaling a prolonged struggle for the Apple Watch lineup. Analysts attribute the slump to two primary factors: the absence of a new Apple Watch SE model and underwhelming upgrades in the Watch Series 10.
Competitors Gain Ground Amid Apple’s Struggles
While Apple’s smartwatch shipments faltered, rival brands reported growth in the same period. Industry experts suggest that Apple could rebound with the anticipated launch of a next-generation Watch SE and an updated Watch Ultra 3. However, the company’s ability to regain momentum in 2025 remains uncertain.
The latest findings underscore shifting consumer preferences in the wearables market, with Apple facing increased pressure to innovate and reinvigorate demand for its smartwatches.
