The world’s premier watchmaking event, Watches & Wonders Geneva, is set to return from April 1 to 7, 2025, bringing together over 60 exhibitors—the largest gathering in the show’s history. Among the highlights is the official debut of Maison BVLGARI, alongside six new independent brands: Christiaan van der Klaauw, Genus, Kross Studio, and MeisterSinger.
For the public, the event will open its doors on April 5, 6, and 7, with tickets going on sale February 11. Watch enthusiasts worldwide are eagerly anticipating the chance to explore the latest innovations from industry giants such as Rolex, Seiko, TAG Heuer, A. Lange & Söhne, Hublot, IWC Schaffhausen, and Jaeger-LeCoultre.
What Is Watches & Wonders?
Originally known as the Salon International de la Haute Horlogerie (SIHH), the event rebranded in 2019 and resumed in-person under its new name in 2022. It remains the largest global watchmaking summit, where brands, retailers, and executives converge to showcase groundbreaking timepieces and discuss the future of horology.
The 2025 edition will feature product launches, panel discussions, and keynote presentations, with Rolex and other leading brands expected to unveil new models and innovations.
A Hybrid Experience for Global Audiences
Watches & Wonders 2025 will blend physical and digital experiences. Attendees can participate in Touch & Feel sessions, while brands will utilize Visiodome-equipped booths to present their latest creations remotely. For those unable to attend, live coverage will be available via the official Watches & Wonders website and YouTube channel.
With its unparalleled lineup and immersive format, the event promises to be a must-attend spectacle for collectors, industry professionals, and horology enthusiasts alike.
