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TAG Heuer Unveils Three Exclusive Monaco Chronographs to Celebrate Formula 1 Sponsorship

by jingji41

In honor of its new role as title sponsor of the Formula 1 Grand Prix de Monaco, TAG Heuer has launched three exceptional Monaco chronographs, each blending racing heritage with cutting-edge craftsmanship. These timepieces—designed to thrill both motorsport enthusiasts and horology aficionados—pay homage to the brand’s storied legacy while pushing the boundaries of modern watchmaking.

The TAG Heuer Monaco Chronograph Stopwatch: A Nod to Racing History

Leading the trio is the ​​Monaco Chronograph Stopwatch​​, a limited-edition release (970 pieces) inspired by Heuer’s iconic handheld stopwatches from the 1960s and 1970s. The design is a masterclass in vintage aesthetics, featuring a black circular display set against a silver dial, accented by a bold red minute track reminiscent of classic racing timers.

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The subdials, rendered in crisp black and white, enhance the retro appeal, while the red chronograph hand adds a striking contrast. The watch also revives the vintage Heuer logo, a subtle yet powerful touch for collectors.

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Housed in a lightweight DLC-coated titanium case with the signature left-hand crown, the timepiece stays true to the Monaco’s distinctive DNA. Powering it is the ​​Calibre 11​​, the same movement that drove the original 1969 Monaco. Completing the package is a perforated black racing leather strap and bespoke packaging, making it a true collector’s item.

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The TAG Heuer Monaco Chronograph x Gulf: A Tribute to Steve McQueen

For those drawn to cinematic racing glamour, the ​​Monaco Chronograph x Gulf​​ (limited to 971 pieces) is an irresistible choice. Celebrating Steve McQueen’s legendary association with TAG Heuer and Gulf’s iconic blue-and-orange livery, this edition channels the spirit of McQueen’s Porsche 917K from Le Mans (1971).

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The dial features bold racing stripes in Gulf’s signature colors, mirroring McQueen’s racing suit and car design. A finely textured silver base, vintage Heuer logo, and Gulf emblem at six o’clock complete the nostalgic aesthetic.

Like its sibling, it runs on the ​​Calibre 11​​ and retains the Monaco’s left-side crown. Priced at ​​$9,550 (US) / £8,300 (UK)​​, it is now available for purchase.

The TAG Heuer Monaco Split-Seconds Chronograph: A Futuristic Marvel

Breaking from tradition, the ​​Monaco Split-Seconds Chronograph​​ is a bold leap into avant-garde watchmaking. Crafted from ​​TH-Titanium​​—a proprietary material developed over four years—the case weighs just ​​86 grams​​ and features a unique, lightning-strike texture due to an exclusive thermal treatment.

At its heart is the ​​Calibre TH81-00​​, a hand-wound rattrapante movement developed with Vaucher, capable of timing two events simultaneously—ideal for motorsport applications. The skeletonized dial and sapphire caseback reveal the intricate mechanics, highlighted by a vibrant lime green rattrapante hand.

Pricing is available upon request, emphasizing its exclusivity.

A Celebration of Legacy and Innovation

While each watch appeals to different tastes—the ​​Stopwatch​​ for purists, the ​​Gulf edition​​ for pop culture fans, and the ​​Split-Seconds​​ for tech enthusiasts—all three embody TAG Heuer’s dedication to precision and style. Whether honoring history or forging new ground, these chronographs are a fitting tribute to the Monaco Grand Prix and TAG Heuer’s enduring influence in motorsport and horology.

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