At Watches and Wonders 2025, Rolex stunned the horological world with the debut of the Oyster Perpetual Land-Dweller—its first entirely new watch collection since the Sky-Dweller in 2012. The launch marks a rare departure for the brand, as it introduces not just a fresh design but also a completely new in-house movement, signaling a major evolution in Rolex’s approach to watchmaking.
A Return to Integrated-Bracelet Sports Watches
The Land-Dweller represents Rolex’s first foray into the integrated-bracelet sports watch category since the 1970s, drawing comparisons to the Oysterquartz and the short-lived Ref. 1530. However, this latest iteration showcases a far more refined execution.
The Flat Jubilee bracelet, featuring faceted links and polished edges, seamlessly integrates into a newly engineered case with no visible lugs. The design—brushed and polished with precision—creates a striking play of light while maintaining Rolex’s unmistakable identity. Unlike the Submariner or Datejust, the Land-Dweller carves out its own aesthetic, blending modernity with classic craftsmanship.
Slim, Wearable, and Versatile
Available in 36 mm and 40 mm sizes, the Land-Dweller stands out for its ultra-thin 9.7 mm profile, a notable achievement for a Rolex automatic. The 40 mm version wears compactly due to its short case and bracelet flow, while the 36 mm option caters to those preferring a more classic fit.
Durability remains a priority. The bracelet incorporates ceramic inserts at key articulation points to resist stretching, while a screw-down Twinlock crown and 100-meter water resistance ensure robustness for daily wear.
Expressive Dials and Future Variations
The dial introduces a bold new look with honeycomb laser-engraving in either intense white or ice blue. Polished hour markers, enhanced by Rolex’s proprietary Chromalight, appear to float above the textured surface. A recessed rehaut and engraved minute track add depth.
While the decorative honeycomb motif may not appeal to traditionalists, Rolex appears to be testing the waters with precious metal and Rolesor (steel/gold) models before potentially expanding into full stainless steel.
The Breakthrough: Caliber 7135 and Dynapulse Escapement
The true innovation lies within. The Caliber 7135 is Rolex’s most advanced movement yet, featuring:
- 5 Hz (36,000 vph) frequency
- 66-hour power reserve
- Superlative Chronometer certification (-2/+2 sec/day)
The star of the show is the Dynapulse escapement, a radical departure from the Chronergy system. Utilizing dual escape wheels and a silicon lever, it eliminates lubrication at impulse surfaces, enhancing long-term accuracy. Rolex also employs nanoliter-precision oil application and a non-magnetic brass balance wheel to optimize performance.
Pricing and Market Impact
Launching in 10 references—including white Rolesor, Everose gold, platinum, and diamond-set versions—the Land-Dweller starts at $13,900. In a year crowded with high-profile releases, Rolex has reasserted its ability to innovate while staying true to its heritage.
For collectors, the Land-Dweller isn’t just another luxury watch; it’s a statement—proof that Rolex can still redefine excellence when it chooses to.
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